A targetologist turns ad spend into purchases, leads and followers. Meta Ads, TikTok Ads, pixel setup, creative testing, ROAS. E-commerce brands, info-product creators, coaches, local businesses and agencies all hire for this role when they see ads as an investment, not a line item. This template helps you frame your work through real budgets and ROAS, not vague 'managed campaigns' phrasing.
Copy these as starting points and swap in your own numbers.
2024-2025 estimates. Wide ranges by experience and seniority.
Yes, anonymised if you're under NDA. 'Scaled a fashion DTC with $25k/month spend' tells recruiters your level instantly. Without numbers, your bullets read as 'managed campaigns'.
Add the metrics that mattered: LTV, repeat purchase rate, email list growth. ROAS 1.8 in a niche with 6-month LTV is fine. But say so, otherwise the number reads as a fail.
Not yourself, but you must write sharp briefs and know what will hit. If you only push someone else's assets, you're a campaign operator, not a targetologist. That's a different role and a different salary.
Describe verticals and scale: 'fashion DTC, $35k/month' instead of the brand name. Agencies expect this. Name clients only when you have explicit permission.
Still counts, just frame it with numbers: budget, ROAS, leads. Label it 'own project' or 'freelance' honestly. A real junior case beats a fake mid-level claim that falls apart in a test task.