A PPC specialist runs paid campaigns across Google, Meta, TikTok and LinkedIn, and is judged daily by ROAS, CPA and how efficiently every dollar converts. Product companies, agencies and e-commerce brands all hire for this role, and they want proof you can move numbers, not just push buttons. This template helps you turn your campaigns into a CV that recruiters actually read to the end.
Copy these as starting points and swap in your own numbers.
2024–2025 estimates. Wide ranges by experience and seniority.
Yes, they're a quick credibility signal for recruiters. Just don't lean on them in place of real results, keep them in a separate section after your experience.
Describe the industry and scale instead, like 'B2C e-commerce brand, $40k monthly spend'. Numbers and outcomes matter more than logos, and recruiters know this.
Aim for 4-6 result-driven bullets per job. If you ran many accounts at an agency, pick the 3-4 strongest where you were the main owner.
If you have a case study deck or a Notion page with examples, definitely link it. Avoid pasting screenshots directly into the CV; a clean link is enough.
Surface anything that involved paid spend: boosting posts, running Meta Ads, managing budgets. Add courses and personal projects where you ran ads with your own money.