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CV template · Media Buyer

Media Buyer CV Template

A media buyer runs serious performance budgets. Google Ads, Meta, TikTok, DSPs, programmatic. Unlike a targetologist, you're dealing with six-figure monthly spend, advanced tracking (S2S, postback), complex bidding strategies and constant fraud pressure. Performance agencies, affiliate teams, arbitrage operations and product companies with large budgets hire for this role. This template helps you frame your work like you're playing in a higher league.

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What recruiters look for

Top signals on a Media Buyer CV

  • Six-figure budgets: $100k+/month minimum
  • S2S, postback and server-side tracking experience
  • Bidding strategies: tCPA, tROAS, value-based, custom algorithms
  • Anti-fraud work: ClickCease, Fraudblocker, manual checks
  • Deep analytics: Power BI, BigQuery, custom dashboards
  • Vertical expertise: e-commerce, gambling, dating, finance, leadgen
  • Fast scaling without breaking performance
Key skills

Skills to feature on a Media Buyer CV

Hard skills
Google Ads (Search, PMax, Display, YouTube)Meta Ads at scaleTikTok Ads, X Ads, Reddit AdsDSPs and programmatic (DV360, The Trade Desk)Server-to-Server (S2S) tracking and postbacksTrackers: Voluum, Binom, Keitaro, RedTrackBidding: tCPA, tROAS, value-based, custom scriptsAnti-fraud tools and manual QABigQuery, Power BI, basic SQLAccount survivability under ban risk
Soft skills
Calm under pressureRisk managementHypothesis-driven thinkingFast decision-makingSystematic testing
Sample bullets

Ready-to-use lines for your CV

Copy these as starting points and swap in your own numbers.

  1. 01Managed a $480k/month performance budget across Google Ads and Meta for an e-commerce client and held blended ROAS at 3.8 over 12 months.
  2. 02Scaled Meta Ads spend from $80k to $320k/month in 4 months without CAC degradation by separating testing and scaling account structures.
  3. 03Deployed S2S tracking via Voluum with a custom domain redirect, lifting attribution accuracy in gambling from 64% to 91%.
  4. 04Ran 3 affiliate verticals (dating, leadgen, e-commerce) in parallel with $1.2M monthly turnover and 28% net margin.
  5. 05Cut fraud share from 17% to 4% via ClickCease plus manual IP and behavioural audits.
  6. 06Migrated part of media buy to DV360, achieving 32% lower CPM than Meta at equivalent lookalike reach.
  7. 07Implemented value-based bidding in Google Ads with offline LTV conversions; 90-day ROAS climbed from 2.1 to 4.4.
  8. 08Kept 9 Meta accounts alive under ban risk through warmup campaigns and clean creatives; average account lifespan grew from 2 to 11 months.
  9. 09Built a Power BI dashboard across 4 traffic sources with real-time CPA; the team caught drops in 30 minutes instead of 2 days.
  10. 10Launched a $180k holiday campaign in 9 days: 4.2x revenue, 5.1 ROAS, zero loss days thanks to pre-built audience segmentation.
Salary ranges

What Media Buyer earn

2024-2025 estimates. Wide ranges by experience and seniority.

Market
Junior
Mid
Senior
Ukraine
$1,000-2,000 USD/mo
$2,500-5,000 USD/mo
$6,000-12,000 USD/mo
EU
3,000-4,500 EUR/mo
5,000-8,500 EUR/mo
9,000-15,000 EUR/mo
USA
$60,000-85,000 USD/yr
$95,000-145,000 USD/yr
$160,000-240,000 USD/yr
Interview prep

5 questions Media Buyer candidates hear

  1. Q1Tell me about the largest budget you've managed. How did you structure accounts and monitoring?
  2. Q2What's your process when an account gets banned and you need to preserve spend for the client?
  3. Q3How do you set up S2S tracking and where does it critically differ from a pixel?
  4. Q4How do you fight fraud in a vertical where CTR and CR can be juiced easily?
  5. Q5Tell me about a time you scaled aggressively and it didn't work. How did you clean up the losses?
FAQ

Common questions about this CV

How is a media buyer different from a targetologist?

Scale and complexity. A targetologist runs budgets up to ~$50k/month, usually on Meta. A media buyer handles $100k+ across multiple platforms with their own tracking, anti-fraud and advanced bidding. Different bands, different ownership.

Should I mention arbitrage or gambling experience?

Depends on the target. For white-hat product roles, mention it carefully and emphasise the technical skills (S2S, anti-fraud) over the vertical. For affiliate teams it's a strong positive signal.

How do I show large budgets in a CV under NDA?

Use ranges and verticals: '$200k-500k/month in e-commerce' instead of brand names. It's standard. If you want to go deeper, show a Loom of a Voluum or dashboard with names blurred in the interview.

Do media buyers need SQL and BigQuery?

At senior level effectively yes. With 5+ traffic sources and your own tracker, without SQL you wait on analysts and lose velocity. Basic is enough, but missing it costs you 30-40% on the band.

Is it normal for media buyers to take a % of spend?

Yes, it's common at senior level: 0.5-2% of spend, or % of profit in affiliate. Standard for agencies and arbitrage teams. In-house typically pays fixed plus quarterly ROAS bonus.

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