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Media Buyer Coach (FB/iGaming)

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djinni.co
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We are looking for a Media Buyer & Mentor to join our team and help develop our in-house Media Buying School. In this role, you will combine hands-on media buying with training and mentoring future buyers, helping them build strong analytical skills and become ready to join our buying teams.

HOW YOU WILL MAKE AN IMPACT

Build and structure the Media Buying School curriculum together with the Head of Media Buying, defining modules, learning sequences, and progression criteria

Create educational materials, including video lessons, guides, and real campaign breakdowns

Conduct workshops and group sessions covering campaign launches, analytics, creatives, offers, and tracking tools

Develop tests, practical assignments, and case studies for each learning module

Review assignments and provide clear, constructive feedback, helping students understand mistakes and identify what to improve

Track each student's progress, identify knowledge gaps, and monitor recurring mistakes

Conduct individual mentoring sessions and help students develop independent, data-driven problem-solving skills

Support students in working through the full analytical process: data → analysis → problem → hypothesis → solution → action → result

Answer students' questions in dedicated work chats during agreed hours

Participate in the final assessment of students' readiness to join a buying team

Run your own traffic campaigns on Meta Ads for the company's iGaming offers when not working on school activities

Manage campaigns end to end, from launch to analysis and optimisation, using your own campaigns as real-life examples for students

WHAT WILL HELP YOU SUCCEED IN THE ROLE

1.5–2+ years of hands-on media buying experience, including at least 1 year in Gambling / iGaming

Active experience running traffic through Meta Ads and willingness to continue managing your own campaigns

Ability to independently manage campaigns from launch to optimisation

Experience working with different GEOs, preferably Tier 1–2

Strong understanding of key performance metrics, including CPM, CTR, CPC, CPL, CPA, CR, Reg2Dep, FTD, ROAS, and ROI

Understanding of the full iGaming funnel, from ad impressions to first-time deposits and repeat deposits

Knowledge of offer mechanics, including payouts, KPIs, caps, hold periods, qualification requirements, CPA, RevShare, and Hybrid models

Experience with tracking tools, preferably Binom

Ability to identify performance bottlenecks, develop hypotheses, and run systematic tests, including A/B tests

Understanding of creative performance, including angles, hooks, and CTAs, and the ability to prepare clear briefs for creative teams

Ability to explain complex topics in simple terms and adapt your explanation to different learning styles

A mentoring mindset: listening to students' reasoning rather than simply checking whether their answers are correct

Ability to provide direct, constructive feedback while remaining patient with beginners and holding them accountable for progress

A genuine interest in developing people, with experience in mentoring, onboarding, or training junior buyers or assistants considered a plus

Strong organisational skills, responsibility, data-driven thinking, and a calm approach to mistakes without micromanagement

HOW WE WILL KEEP YOU SMILING

Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!

A competitive compensation that truly reflects your skills and expertise.

Employee referral bonus and gifts to celebrate your special occasions.

50% financial support for learning expenses to supercharge your professional growth!

A positive atmosphere where you always feel respected and truly belong.

Inspirational team-building activities that turn colleagues into best friends.

Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.

Co-working space reimbursement to save your nerves from always working from home

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