Marketing Specialist

UnderDefense

Що робити

Acquire a deep understanding of UnderDefense’s solutions and customer challenges to clearly articulate our unique selling points.
Operate all facets of digital marketing, including database marketing, email marketing and nurturing, social media initiatives, partner marketing initiatives and more to drive number of booked sales calls and increase lead-to-SQL conversions.
Implement and evaluate activities to entice, inform, and convert prospects at every step of their engagement journey. Regularly experiment to refine the channel and campaign mix based on empirical data.
Regularly relay information regarding product updates and enhancements to our users and potential clients.
Monitor industry trends and insights, adjusting campaign strategy based on data-driven insights for optimal performance.

Middle-level specialist with 2+ years of professional experience in marketing.
B2B Marketing -must-have. Experience with complex B2B products, enterprise clients, and long sales cycles is preferred.
Email Marketing / Nurturing — must-have. Hands-on experience in building email sequences, audience segmentation, marketing automation, and campaign optimization.
CRM / Marketing Automation. Experience with HubSpot is a strong plus, but candidates with solid hands-on experience using other platforms will also be considered.
General Marketing Background. Ability and willingness to handle a variety of marketing tasks beyond email campaigns.