Head of Expansion (Marketing GEO Launch)
RISK Inc, Варшава (Польща)
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- 1. GEO Selection & Hypothesis Formulation
- Identify, evaluate, and prioritize potential GEOs for expansion testing.
- Develop the initial marketing hypothesis regarding regional growth potential.
- Collaborate with Analytics and Product teams to define target KPIs, performance benchmarks, and clear test success criteria.
- Model preliminary testing budgets, required team resources, acquisition channel splits, and projected unit economics.
Що очікуємо
- 3+ years of experience in roles such as Head of Expansion, Head of Media Buying, Head of Traffic, or Marketing Product Lead within the iGaming / Betting vertical.
- Solid practical understanding of key acquisition channels: Affiliate (CPA / RevShare), Facebook, In-App, and Influencer marketing.
- Hands-on knowledge of iGaming operations: local payment methods, regulatory frameworks, localization standards, and conversion funnels.
- Strong data-driven mindset with proficiency in unit economics, cohort analysis, predictive LTV modeling, and ROMI/ROAS metrics.
- Proven track record collaborating with Analytics and Product units (ability to write precise briefs and interpret complex datasets).
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