Marketing Data Analyst

Що робити

• Own the end-to-end marketing data flow, including ingestion, transformation logic, data cleanup, quality assurance, dashboarding, analysis, and documentation.
• Create and maintain a single source of truth for marketing decisions, connecting campaign performance, customer quality, funnel results, and business outcomes.
• Set up and maintain offline conversion uploads to Google, Meta, and other advertising platforms so campaigns can optimize toward verified business results.
• Own affiliate measurement, including postback API setup, conversion tracking, and complete reporting on leads, applications, approvals, new deals, repayments, and payouts.
• Collect and structure marketing costs across all channels, with accurate CAC, ROI, and ROMI reporting by campaign, source, partner, keyword, landing page, source ID, and creative.