Marketing Data Analyst
- Джерело:
- djinni.co
Що робити
- Audit the current GA4 and BigQuery setup: identify tracking gaps, attribution gaps, and data quality issues;
- Design and document the event taxonomy, tracking plan, and naming conventions aligned to real business questions;
- Implement a cross-channel attribution model that connects marketing touchpoints (organic, paid, affiliate, content, email) to trial starts and paid conversions;
- Implement and document the full data model;
- Design and build dashboards that give a clear, consistent view of marketing performance;
Що очікуємо
- 3+ years as a marketing or data analyst;
- Familiarity with the modern data stack:warehouse (BigQuery/Snowflake/Redshift), ELT (Fivetran / Airbyte), transformation layer (dbt);
- Proven ability to build a marketing attribution model from the ground up - you've connected multi-touch data to actual revenue outcomes before;
- Experience building a BI/visualization layer from raw data (Looker Studio, Tableau, or similar);
- Solid grasp of B2B SaaS funnel mechanics: trial-to-paid conversion, CAC, LTV, MRR attribution;
Що пропонуємо
- Experience connecting content performance to revenue - article or page-level attribution, mapping organic content consumption to downstream paid conversions;
- Experience with affiliate tracking platforms (Impact, PartnerStack, etc.);
- Еxperience with GA4.
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