Head of CRM Retention Argentina
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute the CRM / Retention strategy for Argentina.
- Build the CRM / Retention function from the ground up.
- Set up segmentation, trigger-based scenarios and automated communications.
- Design mechanics for retention, reactivation and growth of repeat deposits.
- Manage CRM campaigns, bonus offers and personalization.
Що очікуємо
- Proven CRM / Retention experience in iGaming in the Argentine market.
- Mandatory hands-on experience with SoftSwiss.
- Deep understanding of CRM analytics and iGaming economics.
- Experience with segmentation, automation, triggers and the player lifecycle.
- Successful track record of improving Retention, Reactivation, Repeat Deposits or NGR.
Що пропонуємо
- Experience launching CRM / Retention from scratch.
- CRM team management.
- Casino and Sportsbook expertise.
- Experience implementing Gamification, Loyalty and VIP programs.
- Experience integrating CRM tools with SoftSwiss.
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