Chief Marketing/Retention Officer
- Джерело:
- djinni.co
Що робити
- Develop a unified Marketing & Retention strategy across the company’s brands and manage the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
- Lead and develop the Retention function, building an effective organizational structure, team, processes, and consistent ways of working;
- Develop strategies for CRM, Communications, VIP, and Bonus & Promo, covering segmentation, personalization, loyalty, and the economics of marketing mechanics;
- Manage end-to-end brand funnels in collaboration with the Traffic team, from acquisition and first deposit through retention, VIP development, and LTV/NGR growth; identify growth opportunities and improve conversion rates;
- Evaluate traffic quality and effectiveness based on the business outcomes of acquired players: Retention, Deposits, NGR, LTV, and ROI; jointly define scaling priorities with the Traffic team;
Що очікуємо
- 5+ years of experience in Marketing, Retention, or CRM within iGaming;
- 3+ years of leadership experience, including managing multiple teams or functions;
- Experience developing and executing Marketing & Retention strategies;
- Strong understanding of the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
- Strong expertise in Retention, CRM, Communications, VIP, Loyalty, and Bonus & Promo;
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