Retention and Lifecycle Marketing Manager
- Джерело:
- djinni.co
Що робити
- 1. Email Marketing & Klaviyo
- Audit, build, and optimize automated email flows.
- Plan and execute at least 15 campaigns per month.
- Manage lists, segments, signup forms, and list growth.
- Monitor deliverability, inbox placement, spam complaints, and active profiles.
Що очікуємо
- Retention marketing: 3+ years of experience in retention or lifecycle marketing for a DTC brand, including 2+ years as the primary Klaviyo operator.
- Klaviyo: Strong hands-on experience with flows, campaigns, segmentation, A/B testing, and deliverability.
- E-commerce & subscriptions: Experience with Shopify Plus and subscription platforms such as Loop, Recharge, or Skio.
- Analytics: Ability to track and improve flow revenue, revenue per send, repeat purchase rate, subscription retention, and LTV.
- Email creation: Strong copywriting and design skills, including the use of AI tools to create professional, on-brand emails.
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