Marketing Manager (LinkedIn and Personal Branding)

Jelvix

Що робити

Strategy & Profile Development: Manage 8 stakeholder profiles (2 primary and 6 secondary); publish daily on primary profiles and 1–2 times per week on secondary profiles; plan the development of each profile, including positioning, profile content, target audience, and potential reach; develop and test hypotheses around topics, formats, and approaches, adjusting the strategy based on results.
Partnerships & Stakeholder Development: Identify and establish partnerships on LinkedIn, including collaborative posts and joint research projects; find opportunities beyond the platform, including podcasts, guest appearances, and guest publications; coordinate stakeholder participation in external activities; develop stakeholders’ thought leadership.
Social Selling & Lead Generation: Increase organic reach through LinkedIn activity; engage with content published by ICPs, partners, and thought leaders through comments; participate in professional discussions and interact with relevant audiences; engage with LinkedIn Groups; find and collect ICP contacts using scraping tools.
Expanding Channel Presence: Research new platforms and communities, including Substack, Quora, Medium, Reddit, and Slack communities; identify and launch channels with growth potential; contribute to the development of the company’s YouTube presence.
Analytics: Monitor the performance of profiles, content, and partnership activities; analyze engagement metri

Confident use of LinkedIn for business purposes, including personal brand development and an understanding of Social Selling principles, platform formats, and how the platform works.
Experience independently developing content strategies and content plans, rather than simply executing an existing brief, as well as planning and testing hypotheses around topics, formats, and approaches and drawing conclusions from the results.
Understanding of what makes LinkedIn content effective, including post structure, hooks, CTAs, and the author’s tone of voice, with the ability to evaluate and edit copywriter-produced content to align it with the task and stakeholder’s voice.
Ability to create clear briefs for copywriters and designers, with an understanding of UI/UX principles to assess visual quality (without needing to create visuals independently).
Experience with LinkedIn analytics (engagement rate, impressions, SSI) and an understanding of basic B2B engagement quality metrics, with a focus on ICP and the ability to draw actionable conclusions.