CV template · Web Designer

Web Designer CV Template

Web designers sit between marketing and Webflow. Studios and brands want to see how many sites you launched, what conversions you lifted and whether you ship from wireframe to launch on your own. This template helps you write a CV with hard outcomes instead of 'pixel-perfect designer with passion for clean UI'.

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What recruiters look for

Top signals on a Web Designer CV

Sites and landing pages shipped per year
Concrete conversion lifts or other business metrics
Build platforms: Webflow, Framer, WordPress, Tilda
Design stack: Figma, Photoshop, Illustrator, basic After Effects
CRO mindset: hypotheses, A/B tests, analytics
SEO basics: headings, alt text, Core Web Vitals
Portfolio with live URLs, not just static mockups

Key skills

Skills to feature on a Web Designer CV

Hard skills

Figma: design systems, autolayout, variantsWebflow: CMS, interactions, breakpointsFramer: flows, smart componentsWordPress: Elementor, ACF, basic PHPTilda for fast landing pagesBasic HTML, CSS and Tailwind for fixesResponsive design and adaptive workflowsUX fundamentals: information architecture, user flowsCRO: hypothesis-driven design and A/B testingLightweight animation: Lottie, Rive, AESEO-friendly markup and Core Web VitalsNo-code integrations with HubSpot, Mailchimp, Calendly

Soft skills

Strong sense of brand and compositionHandling client feedback without throwing everything outScope and deadline negotiationSelf-direction in remote teamsEye for business metrics, not just pixels

Sample bullets

Ready-to-use lines for your CV

Copy these as starting points and swap in your own numbers.

01Shipped 14 marketing sites on Webflow in a year for SaaS companies and agencies with ARR from $500k to $20M.
02Lifted homepage conversion on a SaaS landing from 2.1% to 4.6% by reworking the hero and social proof.
03Cut typical 5-page landing build time from 4 weeks to 1.5 with a reusable Figma component library.
04Built a Figma design system of 80+ components, halving onboarding time for new designers.
05Migrated 6 agency client sites from WordPress to Webflow, cutting client edit cycles by 70%.
06Ran an A/B test on a pricing CTA block, variant B winning with a 28% lift on signup conversion.
07Delivered a full website redesign for a fintech startup in 6 weeks, lifting client NPS from 42 to 61.
08Improved Core Web Vitals across 3 sites, dropping LCP from 4.2 to 1.6 seconds and lifting organic traffic 34%.
09Shipped 22 high-converting landing pages for PPC campaigns at an average 9.2% CR vs a 4% benchmark.
10Set up a Webflow CMS for a client blog so marketers ship without engineers, totalling 60+ articles a year.

Salary ranges

What Web Designer earn

2024–2025 estimates. Wide ranges by experience and seniority.

Market

Junior

Mid

Senior

Ukraine

$700-1200 USD/mo

$1500-2500 USD/mo

$2800-4500 USD/mo

2 400-3 400 EUR/mo

3 800-5 500 EUR/mo

6 000-9 000 EUR/mo

USA

$58 000-75 000 USD/yr

$85 000-115 000 USD/yr

$125 000-180 000 USD/yr

Interview prep

5 questions Web Designer candidates hear

Q1Pick a landing page from your portfolio and walk me through every key design decision.
Q2How do you build a hero section from scratch for a B2B SaaS?
Q3Describe a redesign where you lifted conversion. What hypotheses did you test?
Q4Webflow vs Framer vs WordPress, how do you choose a stack for a client?
Q5What do you do if a client insists on a design choice you know will hurt conversion?

FAQ

Common questions about this CV

Does a web designer need to code?

Not at developer level, but without basic HTML, CSS and no-code platforms you will struggle to compete. Webflow and Framer are part of the designer toolkit now, not engineering.

What if most of my sites are under NDA?

Describe the client category, vertical, scope and outcome. For example: 'B2B SaaS marketing site, $5M ARR, +120% homepage conversion'. Mockups can be shared on calls.

How is web design different from product design?

Web is mostly marketing sites, landing pages and brand presence. Product is app interfaces, complex flows, design systems. Salaries are close but stacks and portfolios diverge.

Should I learn Framer if I am already strong in Webflow?

Yes, especially for US startup work. Framer has aggressively pulled share through AI features in the past 18 months. One new project there already opens a fresh client niche.

What does a strong web design portfolio look like?

5 to 7 case studies with live URLs, concrete results and a clear description of your role. Not 30 mockups or a Behance carpet. Quality and process notes beat volume every time.

Related templates

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