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CV template · PR Manager

PR Manager CV Template

A PR Manager owns what people say about the company across media, social and industry stages. It's not just press releases: it's a journalist database, crisis comms, executive positioning and reputation management. Product companies, agencies, funds and launches all hire for this role, and they want the right people hearing the right story at the right moment. This template helps you frame your work around facts, not adjectives.

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What recruiters look for

Top signals on a PR Manager CV

  • Linked tier-1 placements, not generic lists
  • An owned journalist and industry database
  • Crisis comms experience and negative-coverage handling
  • CEO or founder personal-brand work
  • Earned media metrics: share of voice, reach, sentiment
  • C1+ English for international media work
  • Product understanding, not just comms polish
Key skills

Skills to feature on a PR Manager CV

Hard skills
Media outreach: HARO, Qwoted, Muck RackPress releases and pitch writingMedia monitoring: Meltwater, Brand24, YouScanLinkedIn Sales Navigator for media researchCEO prep for interviews and podcastsCrisis management and holding statementsAnalyst relations (Gartner, Forrester)Awards campaigns and submissionsSpeaker management and conferencesDigital PR and basic link building
Soft skills
Clear writing under deadlineCalm under crisisEmpathy for journalistsNegotiation under pressureSystematic relationship management
Sample bullets

Ready-to-use lines for your CV

Copy these as starting points and swap in your own numbers.

  1. 01Landed 47 placements in tier-1 tech outlets in one year (TechCrunch, The Verge, Wired, Forbes), 18 of them as direct pitches without an agency.
  2. 02Activated crisis comms within 2 hours of a data breach: drafted the holding statement, coordinated legal, and pulled negative share of voice from 64% to 19% in a week.
  3. 03Built a 320-journalist database across the fintech vertical and lifted pitch response rate from 4% to 23%.
  4. 04Prepped the CEO for 14 podcasts and 6 keynotes; LinkedIn following grew from 8k to 41k.
  5. 05Ran an awards programme of 9 nominations and 4 wins, including Fast Company Most Innovative.
  6. 06Held category share of voice at 38%, outperforming a direct competitor spending 3x more on PR retainers.
  7. 07Launched a digital PR campaign anchored on original research that earned 78 backlinks from DR 70+ sites and lifted branded search by 22%.
  8. 08Co-ran partner PR with Stripe and HubSpot; joint pieces delivered 240k reach at zero added budget.
  9. 09Cut press release production from 5 days to 1 by introducing a template and parallel reviews instead of sequential approvals.
  10. 10Set up a Notion PR dashboard for the board: share of voice, sentiment, competitor mentions, time from pitch to publish.
Salary ranges

What PR Manager earn

2024-2025 estimates. Wide ranges by experience and seniority.

Market
Junior
Mid
Senior
Ukraine
$800-1,500 USD/mo
$1,800-3,500 USD/mo
$4,000-7,000 USD/mo
EU
2,500-3,800 EUR/mo
4,000-6,500 EUR/mo
7,000-11,000 EUR/mo
USA
$50,000-75,000 USD/yr
$80,000-120,000 USD/yr
$130,000-180,000 USD/yr
Interview prep

5 questions PR Manager candidates hear

  1. Q1Tell me about the best placement you secured with a journalist you didn't know. How did you find them?
  2. Q2What's your first two hours after the company lands in a negative news cycle?
  3. Q3How do you defend PR's value to leadership when earned media looks softer than CAC?
  4. Q4Walk me through how you prep a CEO for a hostile interview with sharp questions baked in.
  5. Q5How do you decide where to pitch a story: large reach or narrow vertical credibility?
FAQ

Common questions about this CV

Should I list every placement I've ever landed?

No. Pick 8-12 of your strongest: tier-1 outlets, awards, work with real business impact. Send the rest to a linked portfolio. An unsorted 80-piece list reads as noise.

How do I show crisis work in a CV without breaking NDA?

Describe the situation type and your role without naming names: 'led crisis comms after a data breach in a fintech startup, cutting negative SOV from X% to Y% in a week'. Save specifics for the interview.

Does a PR manager still need to write press releases personally?

Yes, regardless of level. At senior you can have a copywriter, but you'll still edit and rewrite. Journalists feel it fast when you outsource your voice.

How do I frame moving from agency to in-house?

Be direct: 'after 4 years in agency owning 6 clients in parallel, moved in-house to go deeper on a single product'. It's a normal career move, no need to disguise it.

Do I need English to work as a PR manager in Ukraine?

For Ukrainian media, no. For tech products targeting TechCrunch, Wired or Bloomberg, C1+ is required. Otherwise you can't build relationships or write a quality pitch.

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