CV template · Copywriter

Copywriter CV Template

A copywriter turns a brief into words that sell, retain attention and move readers toward action. Agencies, product teams, e-commerce brands and B2B startups all hire copywriters who can prove their writing moves the numbers. This template helps you showcase your portfolio, voice and impact in a way recruiters actually finish reading.

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What recruiters look for

Top signals on a Copywriter CV

A live portfolio link with varied formats: landing pages, emails, ads, social
Metrics in bullets: CTR, conversion, open rate, time on page
Niche experience (SaaS, fintech, e-commerce, EdTech)
Solid SEO instincts and keyword-led writing
Comfort with brand voice and tone-of-voice guidelines
Track record working alongside editors, designers and marketers
Strong English (and a second language is a bonus for international teams)

Key skills

Skills to feature on a Copywriter CV

Hard skills

Landing pages and product copyEmail marketing (welcome flows, promo, newsletters)SEO copywriting and keyword researchAd copy for Meta Ads, Google Ads, TikTokTone of voice and brand guidelinesFrameworks: AIDA, PAS, BABA/B testing headlines and CTAsGoogle Docs, Notion, FigmaChatGPT and Claude as production toolsBasic analytics (GA4, Hotjar)

Soft skills

Sharp ear for languageFast subject-matter onboardingEgoless response to feedbackBrief and deadline disciplineCreative range across formats

Sample bullets

Ready-to-use lines for your CV

Copy these as starting points and swap in your own numbers.

01Wrote a SaaS landing page that lifted click-to-signup conversion from 2.1% to 4.7% within two months.
02Launched a 6-email welcome series for an e-commerce brand; hit 48% open rate and grew email revenue 32%.
03Produced 12-15 ad creatives per week for Meta Ads; top performers cut CPL by 40% versus control.
04Rewrote 80+ product pages for SEO, driving a 65% increase in organic traffic to the category in one quarter.
05Built a tone-of-voice guide for a fintech startup, now used across marketing, product, support and HR.
06Ran an A/B test on 14 homepage headline variants; the winning version increased CTR by 28%.
07Owned a B2B blog at 3 articles per week, growing it from 4,000 to 38,000 monthly organic visits in 12 months.
08Scripted 22 short-form TikTok videos that reached 2.4M total views over three months.
09Cut copy approval time from 5 to 2 days by introducing brief templates and a revision checklist.

Salary ranges

What Copywriter earn

2024–2025 estimates. Wide ranges by experience and seniority.

Market

Junior

Mid

Senior

Ukraine

$500-900 USD/mo

$900-1800 USD/mo

$1800-3500 USD/mo

1,800-2,800 EUR/mo

2,800-4,500 EUR/mo

4,500-7,000 EUR/mo

USA

$55,000-75,000 USD/yr

$75,000-110,000 USD/yr

$110,000-160,000 USD/yr

Interview prep

5 questions Copywriter candidates hear

Q1Walk me through the piece of copy you're most proud of and the metrics it drove.
Q2How do you handle a brief when the client isn't sure what they want?
Q3How do you write for an audience you're not personally part of, like B2B engineers?
Q4Take this headline and rewrite it on the spot; explain your reasoning.
Q5How do you react when an editor rewrites half of your draft?

FAQ

Common questions about this CV

Do I need a portfolio if I'm just starting out?

Yes. Even for junior roles, no one will book a call without samples. Build 3-5 spec pieces: rewrite landing pages from brands you admire and explain why your version is stronger.

What matters more, perfect grammar or persuasive writing?

Grammar is the baseline, it's expected. Persuasion, the ability to get someone to click, subscribe or buy, is what separates a copywriter from a writer.

Is copywriting still a viable career with ChatGPT around?

Yes, but the job has shifted. The value now sits in framing the prompt, editing the output and bringing in what the model can't: brand, context and audience insight.

How do I show experience in my CV when clients won't share numbers?

Describe scope and type of work: volume, format, audience. Add qualitative outcomes like press mentions, client testimonials or visible engagement growth.

Related templates

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