User Acquisition Manager (Google Ads)

Що робити

• Creation, management and optimization of advertising campaigns in Google Ads, Bing Ads, encompassing both search and non-search campaigns (Performance, DemandGen, UACs etc.)
• Working with and managing a number of projects with 6-figure monthly budgets
• Analytics of key indicators in all channels: CAC, ROMI/ROAS, CRs, LTV, etc.
• Ongoing testing of keywords, messages, various funnels and strategies
• Participation in building a marketing and communication strategy for the brands together with the team.