Values Value is a recruiting agency specializing in game development. We’re currently searching for a UA Manager on behalf of our client — a publisher of hybrid-casual and midcore mobile games that helps developers quickly test, build, and launch their products.
This isn’t a role for someone still finding their footing. Our client needs a seasoned, self-sufficient UA professional who has owned large-scale budgets — ideally $1M+/month in spend, with $500K+ as the floor. You’ve run campaigns on casual, midcore, multiplayer, or other in-app monetized titles, and you know how to drive performance at scale without hand-holding.
If you’re the kind of person who comes in with a plan, executes independently, and pushes spend profitably — this one’s for you.
For which tasks (responsibilities)?
Launch and manage paid UA campaigns across Facebook, Google Ads, AppLovin, and other in-app sources to drive installs for mobile games
Optimize campaigns to hit KPIs and scale what works
Analyze campaign and user performance: CPA, ARPPU, LTV, ROMI, CVR, Retention, and beyond
Build hypotheses, test them, and draw conclusions quickly — we don’t wait months for answers
Contribute to product growth strategy — your ideas are heard here
What kind of professional are we looking for?
3+ years in mobile UA — or a strong mid-level with solid in-app experience in casual or midcore games
Hands-on experience with Facebook Ads, Google Ads, or AppLovin — deep expertise in at least one, curiosity to run them all
Fluent with mobile metrics in practice — you can read LTV curves, spot Retention anomalies, and actually calculate ROMI
You actually play games and know the market from the inside — this one’s not a checkbox
You use AI tools in your workflow — not afraid to experiment
English at a working level
Proactive, fast, and energetic — you spot what needs to be done without waiting to be told
What is important for us in a person?
Self-starter
You don’t wait for a task — you spot what needs doing and get on with it
Results-driven
You care about outcomes, not activity. Process is a means, not the goal
Honest with yourself
If a hypothesis didn’t work, you admit it fast and move on — no ego in bad ideas
Fast switcher
You shift between tasks and priorities without losing quality or momentum
Gamer by nature
You play games with a professional eye — and you understand why some mechanics stick
Always learning
New ad formats, AI tools, market shifts — you’re on it before anyone asks you to be
Why do we enjoy working here?
We’re growing — and you’ll see it. Revenue, margin, and spend go up year over year. Monthly company-wide calls give everyone full visibility into the numbers — no smoke, no spin.
You’ll learn fast and stay sharp. Full access to training on any channel or AI tool you want to explore. Conferences worldwide if you have the English for it.
Small team, big access. Everyone sees data across all projects. You get direct line to the founders — no layers, no gatekeepers.
Zero bureaucracy. No pointless reporting rituals. Initiatives are welcome. Self-management is the default, not the exception.
Things move. A partner deal can be signed in a day. We’ve launched a midcore multiplayer from zero — that’s the kind of work you’ll be part of.
Strong creative infrastructure. In-house video production team covering gameplay, playable ads, and outsource — built to support UA properly.
And yes, we do team trips. Maldives, Seychelles, Georgia — we take the offsite seriously.
What are the conditions and bonuses?
Fully remote with a B2B contract or full-time employment in Cyprus
Flexible hours
Paid vacation & sick leave
The selection process
Screening with recruiter
Interview with CMO
Final interview with co-founders
Job offer
