Senior Marketing Data Analyst

Що робити

• Pipeline and performance analytics
• Own marketing pipeline reporting from first visit to qualified opportunity and closed revenue.
• Analyze performance by channel, campaign, content asset, region, and persona, and identify which activities produce qualified pipeline from our ICP (CTO, CIO, and VP Engineering buyers at companies with 500+ employees).
• Separate pipeline volume from pipeline quality, and track conversion and velocity at each funnel stage.
• Build and maintain the weekly qualified pipeline view used in leadership meetings, with written commentary that explains the movement, not only the figures.