Senior/Lead Data Analyst – Marketing

Що робити

Support strategic integration and M&A initiatives by assessing existing data landscapes, integrating marketing data from acquired businesses, aligning KPI definitions, attribution methodologies, and reporting, and ensuring a seamless transition into the client's analytics ecosystem.
Partner with business, product, engineering, and analytics teams across multiple organizations to identify integration requirements, reconcile data discrepancies, establish scalable reporting solutions, and ensure business continuity throughout integration projects.
Design and implement scalable data models and pipelines within the client's Data Lake to integrate, harmonize, and manage marketing data across channels, brands, and acquired businesses.
Build and maintain engaging dashboards to monitor demand, user acquisition, and marketing efficiency, following data visualization best practices to deliver clear and actionable insights.
Collaborate with fellow analysts to evaluate performance across key platforms — including Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, and Criteo — and translate findings into actionable business recommendations.

5+ years of experience in marketing analytics, ideally within online marketplaces or B2C/B2B digital businesses, with a strong understanding of online and app marketing, campaign optimization, and budget allocation.
Experience supporting large-scale data integration projects, mergers and acquisitions, or complex organizational integrations, including data migration, KPI harmonization, reporting consolidation, and stakeholder management.
Proficiency in SQL and hands-on experience building data pipelines and ELT workflows using tools such as Airflow and dbt, with familiarity across cloud data platforms such as BigQuery, Redshift, or Snowflake.
Strong experience with BI and dashboarding tools (Tableau, Amazon QuickSight, Power BI, or similar), combined with a solid understanding of data vi