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Senior Creative Strategist – DTC / Direct Response

Рівень:
senior
Джерело:
djinni.co
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Що робити

  • Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
  • Identify successful patterns and translate them into original, high-converting creative concepts.
  • Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
  • Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
  • Manage and coordinate UGC creators through a dedicated creator platform.

Що пропонуємо

  • Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
  • Participation in Copy Dojo or similar advanced copywriting communities.
  • Experience working with high-revenue DTC brands and scaling creative performance.
  • Demonstrated track record of developing winning ads that successfully scaled.

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