Senior Creative Strategist – DTC / Direct Response
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats.
- Identify successful patterns and translate them into original, high-converting creative concepts.
- Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives.
- Create, test, and iterate static ads, UGC concepts, and video scripts, focusing on finding and scaling winning creatives.
- Manage and coordinate UGC creators through a dedicated creator platform.
Що пропонуємо
- Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy.
- Participation in Copy Dojo or similar advanced copywriting communities.
- Experience working with high-revenue DTC brands and scaling creative performance.
- Demonstrated track record of developing winning ads that successfully scaled.
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