Marketing Manager

SQUAD

Що робити

Marketing Operations & Analytics: Keep HubSpot CRM data clean and consistent (lead sources, lifecycle stages, event leads), support a smooth MQL-to-SQL handoff to Business Development, and coordinate funnel reporting (MQLs, SQLs, CPL) with BD analysts and our agency partner. Keep marketing workflows organized and transparent in Jira/Confluence.
Sales & Business Development Enablement: Co-create pitch decks, solution briefs, one-pagers, and value cards. Build structured enablement kits to rapidly onboard incoming Business Development Managers.
Field & Event Marketing: Autonomously manage end-to-end preparations for international B2B tech conferences, including pre-event ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
Thought Leadership Program Support: Onboard new technical leaders as content contributors and coordinate the review pipeline between R&D experts, writers, and design teams.
Campaign Execution: Oversee lead nurture flows and alignment across buyer journeys in core IoT, AI, and embedded hardware verticals.

3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
Proven track record in B2B Sales Enablement (creating structured pitch decks, solution briefs, and factsheets).
End-to-end B2B Event Management experience (pre/post-event ABM strategies, field collateral coordination for international conferences).
Hands-on experience with a B2B MarTech stack: HubSpot, GA4, LinkedIn Sales Navigator and data enrichment tools (e.g., Apollo, Clay), event platforms and lead capture apps, and presentation tools (Google Slides/PowerPoint, Figma).
Familiarity with Jira/Confluence.

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