Retention Manager
- Джерело:
- djinni.co
Що робити
- Develop and implement player retention strategies for different markets and segments (VIP, mass, at-risk, dormant, etc.).
- Plan and launch CRM campaigns across email, SMS, push, in-app, and messengers (WhatsApp/Viber/Telegram), tailored to each region.
- Segment the player base by LTV, activity, deposits, game preferences, and churn risk.
- Build and monitor key retention metrics: Retention Rate, Churn Rate, ARPU/ARPPU, LTV, Reactivation Rate, and campaign Conversion Rate.
- Oversee and develop the VIP management team: set goals, track KPIs, provide training, and allocate VIP players.
Що очікуємо
- 2+ years of experience as a Retention/CRM Manager in the gambling/betting industry.
- Hands-on experience with CRM systems.
- Strong understanding of iGaming product metrics (LTV, CPA, ROI, Retention Rate).
- Experience with BI tools (Power BI, Google Data Studio, or similar).
- Advanced Excel/Google Sheets skills (pivot tables, formulas).
Що пропонуємо
- Fully remote work environment.
- Flexible working hours.
- Competitive salary package.
- Dynamic and international team.
- Fast decision-making processes and minimal bureaucracy.
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