Middle/Senior Retention Manager
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Develop and implement player retention strategies for different markets and segments: VIP, Mass, At-Risk, Dormant, etc.
- Plan and launch CRM campaigns across Email, SMS, Push, In-App, WhatsApp, Viber, and Telegram
- Segment players based on LTV, activity, deposits, game preferences, and churn risk
- Track and analyze key retention metrics: Retention Rate, Churn Rate, ARPU/ARPPU, LTV, Reactivation Rate, and Campaign Conversion Rate
- Manage and develop the VIP Manager team: set goals, monitor KPIs, provide training, and distribute VIP players
Що очікуємо
- 2+ years of experience as a Retention / CRM Manager in iGaming, Gambling, or Betting
- Strong knowledge of CRM systems and retention mechanics
- Good understanding of iGaming metrics: LTV, CPA, ROI, Retention Rate
- Experience with BI tools such as Power BI, Google Data Studio, or similar
- Advanced Excel / Google Sheets skills, including pivot tables and formulas
Що пропонуємо
- Fully remote position
- Opportunity to work with international iGaming markets
- A role with direct impact on retention strategy and player value
- Collaboration with Product, Marketing, CRM, and VIP teams
- Professional growth within a scaling iGaming company
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