Brocoders is an Estonian software development company. Since 2014, we’ve built SaaS and AI products for clients across Europe and North America.
You’d join a small marketing team reporting to the Marketing Manager. Small team means your work is visible, and you’ll see what it moves.
Why this role exists
We produce material most companies our size cannot, and we are not getting it read.
Our CTO built a system that mines what people in an industry actually say to each other. For field service, it currently holds a database drawn from 3,900 business owners and technicians across more than 1,000 discussions and 13,000 comments, and it turns that into quarterly research: real prices people quote each other, the arguments they are having, what they are worried about. Numbers that do not exist anywhere else because nobody else collected them.
The first report is finished and unread.
It is not the only thing sitting unused. We have 29 published case studies carrying results like migrating 50,000+ properties with 30 years of data, taking a platform from 500 to 40,000 connected properties in three months, and shipping a product in six weeks. None of it has ever been pitched to anyone. We also run our own category and buyer research, and we are building out a set of landing pages for a positioning we have already defined.
That is the job. A quarterly research report, a steady flow of case studies, and category research nobody outside has seen. You make sure all of it gets read, quoted, and picked up.
One more thing that makes this role unusual. We measure which sources AI assistants actually read before they answer a buyer’s question, across ChatGPT, Perplexity, and Google. So you will be able to see, in data, which of your placements got picked up by the models and which did not. Very few PR roles anywhere can show you that yet.
What you’ll do
Get our materials published and covered. Write press releases off the research. Build pitches out of case study results and category findings. Pitch to journalists and editors who cover the industry, and work the outlets and communities that publish research announcements. Chase and track every pickup. When you have genuinely new numbers, the pitch is much easier than most PR work, and that is the advantage you would be handed.
Turn one material into a quarter of content. Short video for YouTube and Instagram, a podcast conversation built on the data, posts for LinkedIn and Facebook, a standalone piece on Medium. Sometimes a mention with no link at all, because that is what travels. You do not have to shoot and edit everything yourself, and you do need to know what each format needs and be able to direct it.
We have measured which of these actually work for us, and two of them surprised us. Video and long-form LinkedIn posts are among our highest-return formats, not the soft end of the list. You would be working from evidence rather than convention.
Build real media relationships. Identify 15 to 20 publications, newsletters, and communities that matter in our space and build genuine relationships with them, rather than one-off cold pitches. We’re after a predictable flow of mentions.
Get our experts quoted. Monitor journalist requests daily and turn the relevant ones into published quotes, working with our founder as the source. Fast turnaround is most of the game.
Fix our presence on review platforms and directories. This sounds like housekeeping and it is not. We can see that AI assistants read Clutch and DesignRush category pages hundreds of times when buyers ask who to hire, and that we are almost never on them. It is one of the biggest single gaps we have, and it is winnable with review volume, correct category tagging and accurate profiles.
Place contributed content and secure links. Guest posts and industry roundups, following our internal rules. This is roughly a tenth of the role. We mention it because it’s real, not because it’s the point.
Report on it. Weekly summary, m
