ProxyScrape is looking for an experienced Performance Marketing Manager to take full ownership of our paid growth strategy.
This is not a role focused only on PPC management or short-term ROAS.
We need someone who can operate from a complete growth perspective, understand the full customer journey, identify opportunities across channels, and build campaigns that contribute to acquisition, conversion, retention, and long-term revenue.
ProxyScrape operates in a highly competitive global industry. The right candidate must be comfortable working in competitive markets where positioning, speed, tracking, experimentation, and execution quality make a significant difference. You will work closely with and report to our CEO and growth marketing manager.
What You Will Own
You will manage the performance marketing function from strategy to execution, including:
Developing and managing the overall paid acquisition strategy, goals, KPIs, and tactics
Planning, launching, and optimizing campaigns across Google Ads, Meta, YouTube, TikTok, Telegram, LinkedIn, and other relevant platforms
Conducting keyword research for PPC campaigns, including search intent analysis, competitor research, keyword grouping, and negative keyword planning
Writing high-performing ad copy tailored to different platforms, audiences, funnel stages, and campaign objectives
Identifying new channels, audiences, campaign angles, and growth opportunities
Managing the full campaign process, from research and planning to setup, optimization, reporting, and scaling
Developing campaign messaging, offers, creative concepts, and testing plans
Working with designers and content teams to produce high-performing advertising assets
Building acquisition, retargeting, retention, upselling, and reactivation campaigns
Improving the complete funnel, not only ad-level performance
Analyzing landing pages, checkout flows, onboarding, and post-purchase behavior
Tracking campaign performance from the first interaction through purchase and customer lifetime value
Designing structured testing plans for ad copy, creatives, keywords, audiences, landing pages, offers, and bidding strategies
Monitoring competitors, market changes, pricing strategies, and advertising trends
Managing budgets and reallocating spend based on performance and growth potential
Building clear reports that explain what happened, why it happened, and what should be done next
Collaborating with product, development, marketing, and customer success teams to improve overall growth
What We Are Looking For
Proven performance marketing experience in the proxy, web scraping, or data infrastructure industry
Experience managing campaigns in competitive international markets
Strong hands-on experience across multiple advertising platforms
Advanced knowledge and experience in Google Ads, Bing Ads and Meta Ads
Practical experience with YouTube, TikTok, Telegram, LinkedIn, or similar acquisition channels
Strong experience conducting keyword research for PPC and paid search campaigns
Strong ad copywriting skills, with the ability to create clear, persuasive, and conversion-focused copy
Ability to adapt ad copy and messaging for different platforms, audiences, products, and stages of the customer journey
Strong understanding of full-funnel growth, including acquisition, activation, conversion, retention, and customer lifetime value
Ability to evaluate performance beyond CPC, CPA, and short-term ROAS
Experience building and optimizing retargeting and retention campaigns
Strong analytical skills and the ability to turn data into clear actions
Experience with conversion tracking, attribution, events, pixels, and campaign measurement
Ability to work independently and manage the entire function from A to Z
Strong ownership, initiative, and decision-making skills
A self-starter mindset with the ability to identify problems and opportunities without waiting for detailed instructions
Strong written co
