Performance Marketing Manager (US, SMS)
- Джерело:
- djinni.co
Що робити
- Analyze campaign results daily: CTR, CR, EPC and ROI per list, offer, creative and landing page
- Decide what to pause and what to scale, and explain why with data
- Create the daily and weekly send plan: audience + offer + landing page + volume + brand + creative
- Define audience segments and which offers each segment sees
- Run a prioritized backlog of test hypotheses with clean splits; document learnings
Що очікуємо
- 3+ years in affiliate marketing (media buying, performance, email or SMS marketing) with the US as your main market
- Experience working with Nutra, Insurance, or Finance verticals
- You have owned a budget or a list and been accountable for ROI, not just reporting
- Strong analytics: pivots, cohorts, funnel metrics; you build hypotheses from numbers and test them
- Decisive and data-driven: you cut losers and scale winners on your own call
Що пропонуємо
- SMS traffic experience: list fatigue, re-engagement, deliverability, etc.
- Email marketing background with similar list economics
- Experience briefing copywriters and reviewing landing pages
Схожі вакансії
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