At Geniusee, we help businesses thrive through technology partnerships and strengthen the engineering community by sharing knowledge and creating opportunities🙌 We live by our values: Continuous Growth, Team Synergy, Taking Responsibility, Conscious Openness, and Result-Driven Mindset. Here, you’ll find a safe, inclusive, and supportive environment where your voice is heard, and feedback is welcome🤗 Whether you want to work from home or from our offices in Kyiv / Lviv / Warsaw with stable electricity and Wi-Fi, we’ve got you covered. Join us and make an impact💜
About the project: We’re looking for a hands-on B2B marketer who can turn business goals into integrated campaigns that generate qualified leads and sales opportunities. You’ll build demand generation strategies and media plans, develop and test hypotheses, and coordinate execution across teams — with decisions grounded in data.
What will help you succeed: ● 3+ years of hands-on experience in B2B PPC, performance marketing, or paid demand generation, with proven ownership of campaigns generating measurable MQLs, SQLs, sales opportunities, and pipeline; ● Strong hands-on experience independently planning, launching, managing, and optimizing Google Ads and LinkedIn Ads campaigns; ● Experience managing paid advertising budgets of approximately $30K per month, including budget allocation across markets, campaigns, products, and services; ● Experience running campaigns across Tier 1 and Tier 2 markets, with a strong understanding of the US, UK, Canada, and European markets; ● Experience promoting B2B software products, SaaS solutions, or software development / technology services, ideally with exposure to both product-led and high-ticket service acquisition; ● Strong understanding of longer B2B sales cycles and the ability to optimize campaigns beyond lead generation toward SQLs, opportunities, and sourced pipeline; ● Ability to develop media plans, including audience segmentation, channel selection, keyword strategy, budget allocation, lead forecasts, and performance targets; ● Strong knowledge of Google Ads campaign structures, keyword research, bidding strategies, negative keywords, remarketing, audience targeting, and conversion optimization; ● Hands-on experience with LinkedIn Ads, including account and persona targeting, matched audiences, retargeting, Lead Gen Forms, and website conversion campaigns; ● Strong analytical skills and experience working with GA4, GTM, CRM data, attribution, and conversion tracking; ● Experience analyzing campaign performance across CPL, cost per MQL, cost per SQL, conversion rates, opportunity creation, pipeline contribution, and CAC where applicable; ● A structured experimentation mindset: creating hypotheses, prioritizing tests, defining success criteria, and continuously testing audiences, messaging, creatives, offers, and landing pages; ● Experience improving landing page conversion rates and paid traffic funnels, including collaborating with Design and Content teams on CRO experiments; ● Practical use of AI and automation for keyword research, audience research, ad creation, campaign analysis, reporting, and optimization; ● Ability to clearly communicate performance insights and recommendations to Marketing, Sales, and other stakeholders; ● Strong English communication skills (B2+).
What you will do: ● Own the demand generation plan: translate business priorities into campaign strategies, media plans, budgets, and measurable MQL and SQL targets; ● Align with Sales on ICPs, qualification criteria, lead handoffs, and follow-up processes to ensure campaigns generate leads that progress through the funnel; ● Build and manage a prioritized experimentation backlog, testing audiences, messaging, offers, creatives, landing pages, and channel combinations; ● Plan and execute integrated campaigns across Google Ads, LinkedIn Ads, webinars, email, and LinkedIn outreach, with a clear journey from first touch to sales conversation; ● Deve
