Email / CRM Marketing Manager

Що робити

• Own end-to-end newsletter strategy, publishing and optimization across multiple newsletters
• Analyze performance (open rate, CTR, conversions, revenue per send, unsubscribes) and turn insights into tasks for the content team
• Segment a large subscriber base and find the most relevant audiences for each send
• Optimize subject lines, preheaders, layouts, CTAs and content flow
• Run A/B tests and continuously improve results