MarTech / Marketing Analyst

Що робити

• Setting up, maintaining, and troubleshooting tracking through Google Tag Manager.
• Configuring and managing GA4 events, conversions, audiences, and e-commerce tracking.
• Setup Consent Mode v2 from scratch and audit the existing implementation.
• Working with dataLayer implementation and providing technical requirements to developers when needed.
• Auditing analytics setups and identifying tracking issues, missing data, duplicates, or inconsistencies.