Marketing Data Analyst
- Джерело:
- djinni.co
Що робити
- Analyze the performance of acquired traffic and marketing campaigns by source, partner, and geo
- Analyze and optimize marketing funnels and identify bottlenecks
- Collect, validate, and consolidate data from multiple sources for reporting; own and maintain metric definitions
- Develop and maintain dashboards for different stakeholders
- Automate data collection and analytical processes, moving manual reporting into automated pipelines
Що очікуємо
- 4 years of overall analytics experience, including 1-2 years specifically in marketing analytics; experience in performance/affiliate marketing in a high-traffic vertical
- Strong SQL skills: window functions, CTEs, cohort analysis, working with large datasets, and understanding query costs
- Practical experience with BI tools (Tableau is preferred; Power BI / Looker / Metabase are also acceptable)
- Understanding of acquisition unit economics: CPA, CPL, RevShare, Hybrid, ROI/ROAS, LTV, and payback period
- Understanding of attribution and tracking: UTM, postbacks, attribution windows, multitouch vs. last-click attribution
Що пропонуємо
- Experience with affiliate platforms (Affilka, Referon)
- Experience with Snowflake, dbt, and Airflow
- Experience with LTV/ROI forecasting, cohort models, and survival analysis
- Experience identifying fraudulent or low-quality traffic: bonus abuse, incentivized traffic, source spoofing
- Experience conducting and correctly interpreting A/B tests
Схожі вакансії
З блогу Trackr
Усі статті →
Знайдено через trackr.help/jobs · Канал: @trackrhelp · Бот для персональних сповіщень: @trackrhelpBot