Marketing Specialist (SEO, GEO Growth)

Що робити

Analyze the company's SEO and GEO strategies.
Research and test new marketing channels, tools, and ways to attract potential clients.
Increase organic traffic, brand awareness, and UITOP's visibility in AI-powered search.
Develop content marketing strategies focused on attracting relevant B2B audiences.
Research competitors, monitor search algorithm updates, and explore new marketing approaches.

1.5–2+ years of marketing experience, preferably in IT, SaaS, UI/UX design, or software development companies.
SEO knowledge, including content strategy, keyword research, on-page optimization, and how search engines rank websites.
Interest in Generative Engine Optimization (GEO) and understanding of how ChatGPT, Perplexity, Google AI Overviews, and other AI tools are changing search. Willingness to learn and test new optimization methods.
Practical marketing experience with campaigns, projects, or experiments you have worked on. You should be able to explain what you did and what results you achieved. We don't expect you to know everything.
Curiosity and willingness to learn, try new approaches, find opportunities, and change strategies when something isn't working.

Opportunity to directly influence the company's marketing strategy and business growth.
Freedom to suggest and test new ideas without lengthy approval processes.
Support from management and the team to help you bring your ideas to life.
Access to the tools, resources, and technical expertise you need.
Opportunity to develop your skills in SEO, GEO, AI, and growth marketing.

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