Marketing lead
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Fix GA4 tracking and attribution, reconciling reported conversions and revenue with backend data.
- Identify weaknesses in our paid search strategy, campaign structure, and bidding. Improve ROAS based on reliable data and marketplace economics.
- Lead technical SEO, content, and visibility in AI search, coordinating specialists and implementation.
- Audit affiliate and referral channels: improve attribution, prevent commission leakage, and eliminate fraudqulent traffic and conversions.
- Build clear reporting and prioritize work by its impact on revenue and profitability.
Що очікуємо
- Proven experience leading marketing or growth for a marketplace.
- Strong hands-on Google Ads expertise and experience managing substantial budgets.
- Deep understanding of GA4, GTM, attribution, CAC, ROAS, and contribution margin.
- Ability to lead SEO and affiliate initiatives, challenge existing approaches, and coordinate specialists.
- English B2+.
Що пропонуємо
- Fully remote work, flexible hours, 22 days of PTO with carry-over, paid sick leave.
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