Influence Marketing Team Lead

Що робити

Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group, aligned with business objectives, brand positioning, and international expansion.
Lead and develop the influencer marketing team, establishing effective processes, clear KPIs, accountability, and high performance standards.
Plan, launch, and scale influencer marketing campaigns worldwide, including Europe, Asia, LATAM, and other strategic markets.
Build, launch, and manage global ambassador and affiliate programs, ensuring scalable partnerships and measurable business impact.
Drive brand awareness, brand visibility, and reputation through strategic partnerships with leading influencers, KOLs, creators, and industry opinion leaders.

5+ years of experience in influencer marketing, including 2+ years in a leadership role, preferably within crypto, fintech, Web3, technology, or global consumer brands.
Fluent English (C1 or higher) is essential. Spanish and other foreign languages are a strong advantage.
Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.
Strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.
Strong analytical and performance marketing skills, with hands-on experience in KPI management, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.

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