Who we are
Minimal is a product design studio building complex digital products for startups and enterprises — data-heavy interfaces, AI-integrated products, multi-role platforms. Clients include Lenovo, National Bank of Ukraine, and Medallia.
Remote-first since 2017, with a core team in Lviv. Average tenure 3+ years.
Why this role exists
We’re scaling and need someone to own the top of our funnel — turning our Upwork and Dribbble presence into a steady stream of qualified leads. The goal is volume and quality: sharp targeting, proposals that get replies, and consistent follow-through to booked calls.
What you’ll own
Company Upwork and Dribbble profiles — positioning, optimization, daily management
Outbound: sourcing leads, writing proposals, moving conversations toward calls
Optimizing profiles and proposals based on performance data
Systematizing the outreach process so it scales
Tracking funnel metrics: outreach volume, reply rate, qualified leads, conversion
Must-haves
1+ years in lead generation, outbound sales, or business development — ideally at a design, dev, or B2B services agency
Track record on Upwork or similar platforms (share your numbers: reply rates, win rates, contracts landed)
Strong written English — your proposals are the first thing a client reads
Confident spoken English — you’ll talk to international clients
Solid copywriting: you know what makes a proposal get a reply vs. get ignored
Data-driven: you track what works and can explain why
Comfortable handling objections and keeping a conversation going past the first reply
Able to work from our Lviv office
Nice-to-have
Experience selling design or development services
Use of AI tools to speed up research, personalization, and outreach
A sense of what makes a strong design portfolio, so you can sell our work credibly
What you get
Market-rate base salary + performance bonuses tied to closed deals and qualified leads
On-site work at our Lviv office
Real case studies and named clients to sell
Direct work with the founders on sales strategy
A team that takes the craft seriously
Application question (answer in your cover letter)
Share one outreach message or proposal you wrote that landed a client, and tell us why it worked. Generic answers get filtered out.
Slava, CEO & Art Director, Minimal Studio
