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Head of Performance Marketing

Рівень:
lead
Джерело:
djinni.co
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Що очікуємо

  • 6+ years in performance marketing, including 2+ years managing a team of performance specialists
  • Hands-on media buying experience on Meta, TikTok, and Google - as a practitioner, not only as a manager
  • Experience managing multi-million-dollar annual budgets and accountability for their efficiency
  • Solid experience with web2web and web2app funnels - understanding the creative → funnel → conversion → economics chain
  • Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics

Що пропонуємо

  • Experience with app traffic: mobile app installs, in-app events, post-install optimization
  • Product/growth-side experience - understanding of monetization, retention, and LTV mechanics
  • Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs
  • Agency experience - managing a client portfolio and external stakeholders
  • Experience automating media buying via API or internal tools

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