Head of Media Buying
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute media buying strategies across multiple business verticals.
- Build, lead, and develop a team of media buyers, setting objectives and monitoring performance.
- Oversee the launch, optimization, and scaling of advertising campaigns across Tier-1 GEOs, including the US, Canada, the UK, and Europe.
- Manage advertising budgets, monitor profitability, and track key performance metrics.
- Analyze conversion funnels, test new hypotheses, and identify growth opportunities.
Що очікуємо
- Proven experience in Media Buying / Performance Marketing, including leadership of a team or department.
- Hands-on experience with Tier-1 GEOs and a successful track record of scaling advertising campaigns.
- Experience across multiple business verticals, with an understanding of customer acquisition strategies for different business models.
- Strong knowledge of CPL, CPA, CAC, ROAS, ROI, and advertising campaign economics.
- Experience managing advertising budgets, building efficient processes, and achieving performance KPIs.
Що пропонуємо
- Experience in B2B/B2C lead generation, particularly within Home Services and other service-based industries.
- Experience launching new business verticals and building media buying teams from scratch.
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