Head of Media Buying
- Зарплата:
- $4 000 - $6 000 на місяць
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Draft the hiring plan and assemble the department: team leads per source, middle and senior buyers, close integration with farming and creative.
- Set source and GEO strategy, with Meta as the core channel (~70% of dating traffic comes from it) and Google and TikTok added when the numbers justify it.
- Build the department's unit economics around the click → registration → activation → subscription → rebill funnel (rebill is the recurring charge on a renewed subscription): spend, revenue, cohort LTV, P&L planning.
- Establish a testing rhythm: hypothesis, creative delivered in 24–48 hours, test, and a scale decision against fixed criteria.
- Agree SLAs with farming on account queues, cross-team priorities and reserves for ban waves.
Що очікуємо
- 4–6+ years in media buying, including 2+ years leading a team of 5+ buyers.
- A record of profit at $100k+/month in spend, reviewed together on real cases and numbers.
- Dating vertical experience specifically: you understand subscription and rebill economics, not cost per lead alone. Backgrounds limited to nutra, sweepstakes or gambling are not a fit.
- First-hand knowledge of Meta infrastructure: account farming, agency accounts, moderation and ban waves.
- Experience hiring buyers and building reporting people actually use to make decisions.
Що пропонуємо
- Hands-on Google Dating & Companionship certification.
- An industry network: buyers, service providers, direct advertisers.
- Experience launching a department or a channel from zero.
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