You’ll own the marketing and growth strategy for Holdme, a new emotional wellbeing product for women 35+ in Tier-1 markets.
Holdme is at an early stage. We are not looking for someone to inherit an established marketing machine. We’re looking for someone who can help us discover the growth model, build it, and scale it.
You will:
— Own Holdme’s marketing and growth strategy — from positioning and messaging to acquisition, creative strategy, funnels, and new growth channels — Build a scalable acquisition engine across Meta, AppLovin, Google, and emerging channels — Define the experimentation roadmap across creatives, angles, offers, funnels, audiences, and channels — Turn customer research, behavioral data, market trends, reviews, comments, and performance data into new growth hypotheses — Partner closely with Product and Analytics to connect what we promise in marketing with what users experience in the product — Identify opportunities beyond paid acquisition — including organic growth, creators, partnerships, referrals, community — Build the marketing team and processes as Holdme grows, including UA, creative marketing, and other growth functions — Create a culture of hypothesis → test → learn → scale, where failed experiments create knowledge and successful ones become repeatable growth systems
You should be comfortable operating when the answer is not obvious. At Holdme, your job is not simply to execute a marketing playbook — it is to help create one.
— Have 5+ years of experience in growth and performance marketing including experience owning meaningful business results — Have successfully grown consumer subscription, mobile, wellness, lifestyle, or other B2C digital products — Have deep understanding of performance marketing particularly Meta; experience with AppLovin, TikTok, Google, or web funnels is a strong plus — Have experience finding and scaling winning positioning, creative angles, audiences, and acquisition funnels — Understand subscription economics deeply — from acquisition and conversion to payback, cancellation, and LTV — Can move comfortably between strategy and execution: you can define a growth strategy and then dive into a campaign, creative, funnel, or cohort to understand what is happening — Are highly experimental: you formulate strong hypotheses, test quickly, learn from failures, and aggressively scale what works — Have strong analytical skills and can make decisions with incomplete information — Have experience managing and developing marketers and building high-performing teams — Have strong ownership: when growth stalls, your first instinct is to understand why and what we can change — Are comfortable communicationg in English — Combine commercial thinking, creativity, curiosity, and ambition
You help Holdme find a repeatable and scalable growth model.
We understand which customers we are building for, which problems and promises resonate with them, which channels and funnels acquire them efficiently, and which users become valuable long-term customers.
Ultimately, you build a marketing organization that can take Holdme from an early-stage product with promising hypotheses to a global consumer brand with sustainable unit economics and multiple engines of growth.
What we offer
Fully remote work — work from anywhere
20 paid vacation days + unlimited sick leave
Compensation for equipment and home office accessories
Access to our internal knowledge base, community, and learning materials
Medical insurance (in Ukraine) and access to a corporate doctor
Dreaming of a project that truly inspires? This is it💫 Send us your resume and take the first step!
Відгукнутись на вакансію
