Our client is a rapidly growing international iGaming company with 1,000+ professionals across multiple jurisdictions and offices in Limassol, Dubai, and Warsaw.
We are looking for a Head of Marketing to lead brand development and marketing growth across the LATAM market.
This is a hands-on leadership role for a marketer with a strong entrepreneurial mindset who can build a strategy from the ground up, establish local partnerships, launch new initiatives and turn marketing opportunities into measurable business results.
What you will do: — Develop and execute the marketing strategy for one of the LATAM markets; — Build and strengthen the brand locally — from positioning to awareness and market presence; — Research local audiences, consumer behavior, competitors and market trends; — Develop a multi-channel marketing strategy and identify new customer acquisition and communication channels; — Build long-term partnerships with local companies, agencies, media, influencers and other relevant players; — Launch co-marketing projects, integrations and partnership initiatives; — Manage marketing activities, budgets and key performance indicators; — Analyze campaign and channel performance and continuously optimize marketing activities; — Identify new market opportunities and drive initiatives that contribute to business growth.
What we are looking for: — 5+ years of experience in marketing, preferably within international B2C products; — Hands-on experience in building a brand or developing a market from the ground up; — Strong background in partnership marketing, influencer marketing, media and multi-channel marketing; — Solid understanding of LATAM markets, local audiences and consumer behavior; — Proven ability to independently develop a marketing strategy and take it through execution end-to-end; — Strong negotiation, communication and relationship-building skills; — High level of ownership, initiative and entrepreneurial mindset; — Strong business and results orientation, with experience managing KPIs and budgets; — Ability to operate effectively in a fast-paced international environment.
What We Offer: — Executive-level autonomy with direct influence on strategic decisions; — Competitive executive compensation package with performance-based incentives; — Long-term career growth within a fast-growing global iGaming company.
