Head of Marketing — US Market
Company: Crystalia Glass Contract: B2B Format: Remote Market: US Working hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlap Media budget: $200K+/month
Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.
We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership.
Core Requirements
7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.
Direct experience owning marketing for the US market, with responsibility for customer acquisition, demand generation, and brand growth.
Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.
Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products, or another comparable high-consideration category.
Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance.
Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.
Strong experience with CRM systems, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine.
Experience leading distributed marketing teams of 8+ people, including specialists, contractors, and agencies.
Proven marketing and growth results supported by specific numbers and business outcomes.
English C1+, with strong written English for US-facing communication, messaging, and creative review.
What You'll Own
Brand & Market Position
Define and strengthen Crystalia's positioning in the US premium market
Build consistent messaging and brand standards across channels and customer touchpoints
Develop a visual production pipeline for completed projects — photography, video, and portfolio content
Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications
Develop partnerships with architects, interior designers, contractors, and other trade professionals
Growth & Performance
Own marketing-sourced growth across both B2B and B2C
Manage and allocate a $200K+ monthly media budget
Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels
Make channel and budget decisions based on closed revenue and unit economics, not lead volume alone
Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency
Analytics & Funnel
Build visibility from first touch through closed revenue
Develop attribution and channel-level unit economics
Track and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length
Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns
Build concise executive reporting focused on metrics that drive decisions
Sales Partnership
You will work with Sales leadership as a peer partner, not as the manager of the Sales organization.
Together, Marketing and Sales will:
Define and review lead qualification criteria
Analyze lead quality, conversion, and revenue by source
Review funnel performance and lost-deal reasons
Improve the handoff and customer journey between Marketing and Sales
Marketing owns funnel analysis through closed revenue; Sales leadership owns sale
