Head of Marketing department
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Marketing Strategy & Ownership
- Own end-to-end marketing strategy, priorities, and execution across all channels.
- Define quarterly and annual marketing plans aligned with company growth goals.
- Own core marketing KPIs, including lead quality, MQL → SQL conversion, pipeline contribution, CAC efficiency, and ROI.
- Identify and test new growth opportunities, acquisition channels, partnership models, and scalable demand generation initiatives.
Що очікуємо
- 5+ years of experience in B2B SaaS marketing, including team leadership and performance ownership.
- Proven experience leading multi-channel demand generation and paid acquisition.
- Strong understanding of lead quality, MQL → SQL conversion, revenue attribution, CAC, and ROI.
- Proven experience improving marketing performance, operational efficiency, or team productivity.
- Experience managing marketing teams and cross-functional stakeholders.
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