Head of Creative Marketing
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own and define the creative strategy across all paid acquisition channels (Meta, TikTok, Snapchat, Google)
- Build and scale a high-performing Creative Marketing Department (designers, copywriters, creators, external vendors)
- Establish and evolve a scalable creative testing system (hypotheses → experimentation → iteration → scaling)
- Drive creative performance through data-driven decision making and close collaboration with UA and Product teams
- Own the creative roadmap and production pipeline aligned with business goals and growth targets
Що очікуємо
- 4+ years in performance marketing / creative strategy / growth, including leadership experience
- Proven track record of scaling creatives and driving growth in paid channels
- Strong understanding of key metrics: CTR, CPA, CVR, ROAS, retention
- Deep experience with paid social platforms (Meta, TikTok, Snapchat, Google)
- Experience building and managing creative testing frameworks at scale
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