🌱 Who We Are HOME GROWN is an eight-figure seed and gardening brand selling on Amazon, Shopify, TikTok Shop and, soon, retail. We have 250+ SKUs and a vertically integrated supply chain, including our own seed packing facility. We are scaling from about $20M in 2026 to $27-30M in 2027, and we’re looking for a long-term partner to build the finance function that grows with us.
🎯 The Mission Be the forward-looking owner of our money. Turn the growth plan into a budget, a cash plan and a capital plan, and make sure every major commitment (inventory, launches, hires, channels, debt) is made with the numbers in front of us before we commit. This is a player-owner role: you build the forecast, and you run it every week.
What You Own
The yearly plan and budget, and budget vs. actual every month
Cash: the 13-week and 12-month forecasts, and the minimum cash floor
How much the business can safely invest, with a downside case for every decision
Inventory, working capital, lenders and unit economics
Core Responsibilities
Plan, Cash & Growth
Build the annual plan with the CEO and department heads: margin by channel and category, EBITDA, headcount, opex and inventory targets
Publish a 13-week cash forecast every Monday, keep a rolling 12-month forecast with best and worst cases, and run a weekly cash meeting that makes decisions
Size launches, inventory buys and ad spend against cash and the CEO’s guardrails
Flag problems 60 days before they land
Inventory, Capital & Unit Economics
Set inventory targets, approval thresholds, supplier terms and the cash conversion cycle (8-10 months in our seasonal business)
Size the debt we need and match it to the right product
Own day-to-day lender relationships, borrowing-base certificates and covenant reports (the CEO signs)
Measure true contribution by channel and SKU after all fees and marketing
Reporting & Finance Function
Deliver a consolidated, accrual-basis management pack within 10 business days of month end
Manage the Controller, the US and Puerto Rico CPA firms, the close and every tax and compliance deadline
Clean up intercompany pricing across three entities, move from two accounting platforms (Xero and QuickBooks) to one, and own the finance side of our new ERP
Develop the Controller, make the next finance hires, and get us ready for investor or buyer diligence within 24 months
✅ What We’re Looking For
10+ years in finance, including 3+ years leading the function (Controller to Head of Finance or above) at a US-owned company with roughly $10M-$100M in revenue
You have personally built and run a 13-week and a 12-month cash forecast for an inventory-heavy consumer or e-commerce business, and can explain why a profitable company runs out of cash
You have built budgets from the drivers up (units, prices, fees, ads, inventory) and held owners to them
You have told a founder how much the business can fund, shown the downside, and had the plan changed
You have prepared lender reporting: borrowing-base certificates, covenant reports or financing packages
Multi-entity consolidation and US GAAP, with intercompany eliminations you can defend to a CPA
A contribution-first mindset: channels and SKUs measured after all fees and marketing
Daily use of AI and automation for forecasting, the close and analysis, and you know where they fail
Straight talk: you say no to the CEO when the numbers say no, and you deliver bad news early
Nice to Have
CPA, ACCA or CMA
Xero and QuickBooks experience
An ERP rollout
A CPA review or audit engagement you led
Amazon or Shopify finance, or a seasonal business
Negotiating terms directly with lenders
Financing, fundraising or sale process experience
Not a Fit
You want to run the books (we have a Controller; this seat looks forward)
You have only done FP&A in a large company and have never owned cash or prepared lender reporting
You report numbers without recommending a decision
You need a finished system on day one: you’ll inhe
