Head of CRM / Retention (TR 1)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own and drive the CRM Retention strategy across Tier-1 markets, ensuring sustainable growth in player engagement, retention, LTV, and revenue.
- Develop market-specific retention approaches based on player behavior, local preferences, regulatory specifics, and competitive landscape.
- Lead, mentor, and develop the CRM team, establishing clear processes, best practices, and performance standards.
- Define, track, and improve key CRM KPIs, including Retention Rate, LTV, ARPU, ROI, Churn Rate, Reactivation Rate, and Conversion Rate.
- Own customer segmentation, lifecycle management, personalization, loyalty mechanics, bonus strategies, and CRM automation.
Що очікуємо
- 4+ years of experience in CRM, Retention, or Lifecycle Marketing within the iGaming industry.
- 2+ years of experience leading CRM teams.
- Proven hands-on experience with Tier-1 GEOs and a strong understanding of mature, highly competitive iGaming markets.
- Experience managing CRM strategies for high-value and VIP player segments will be a strong advantage.
- Strong expertise in retention strategy, loyalty programs, player segmentation, bonus mechanics, CRM automation, personalization, and lifecycle management.
Що пропонуємо
- 🌍 Fully remote work
- 💰 Competitive salary
- 🏖 Paid vacation, sick leave, and Birthday Day Off
- 📈 Opportunity to build and scale the CRM Retention function across Tier-1 markets
- 🤝 Strong team culture and fast decision-making
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