Head of CRM
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Development and implementation of the CRM function strategy across all assigned products and regions;
- Development and implementation of communication policies;
- Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others;
- Coordination of team activities;
- Optimization and automation of tools and processes for creating, launching, and analyzing communications;
Що очікуємо
- Experience in strategic management of the CRM or Retention Marketing function;
- Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles;
- Experience implementing operational standards, processes, and KPIs for a CRM team;
- Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization;
- Strong leadership and communication skills, with experience managing functional teams;
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