
Head of CRM | iGaming
Bykova Recruitment Agency
- Формат:
- повний remote
- Рівень:
- lead
- Джерело:
- jobs.dou.ua
Що робити
- CRM Strategy & Leadership
- Develop and execute a comprehensive CRM strategy aligned with business objectives.
- Lead, mentor, and scale a high-performing CRM team.
- Establish CRM processes, performance standards, and best practices.
- Drive innovation, automation, and continuous improvement across CRM operations.
Що очікуємо
- 3+ years of experience in CRM leadership roles within the B2C iGaming industry.
- Proven experience developing and executing CRM and retention strategies for online casino and/or sportsbook products.
- Strong understanding of player lifecycle management, segmentation, personalization, and loyalty programs.
- Demonstrated success in improving retention, LTV, reactivation, and player monetization.
- Experience managing and developing CRM teams.
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