Head of Brand (Global Digital Products / iGaming)

Що робити

Global Brand Strategy & Positioning: Define and execute long-term brand positioning, messaging frameworks, tone of voice, and visual identity for product verticals in international markets.
Team Leadership & Mentorship: Build, mentor, and direct an in-house creative and brand team (Brand Managers, Creative Copywriters, Visual Designers, Content Creators, and PR Specialists).
Integrated Campaign Management: Drive end-to-end multi-channel brand campaigns (digital, social media, PR, influencer marketing, sponsorships, and events) to boost global brand awareness and Share of Voice (SOV).
Performance & Performance-Brand Alignment: Partner closely with Media Buying, Review Sites/CRO, and Product teams to ensure brand messaging enhances conversion rates across all stages of the marketing funnel.
Reputation & PR Management: Oversee corporate and product PR, media relations, crisis communication, employer branding, and community engagement strategies.

5+ years of experience in Brand Management, Brand Marketing Leadership, or Head of Brand roles within fast-scaling digital products, iGaming, Social Discovery, Gaming, or Tech/Fintech companies.
Proven track record of successfully launching, repositioning, or scaling global product brands across international markets (US, Europe, LATAM, Tier-1 regions).
Strong balance between creative vision (narrative building, design taste, storytelling) and data-driven marketing (ROI tracking, brand lift, user acquisition alignment).
Hands-on experience leading multi-disciplinary creative and marketing teams, setting clear OKRs, and managing substantial marketing budgets.
Deep understanding of modern digital channels, influencer marketing ecosystems, content strategy, and global PR practices.

Strategic leadership position shaping global product brands from the ground up with high decision-making autonomy.
Collaboration with an experienced C-level management team and highly skilled product teams.
Fully remote work environment with flexible working hours.
Highly competitive compensation package and executive bonus scheme tied to brand growth metrics.
Ample budget and resources to execute bold creative ideas on a global scale.

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