✅About Headline
Headline is a data-driven Amazon advertising agency partnering with Amazon-focused brands across Europe and the US. We manage approximately $25M in annual Amazon ad spend, helping brands grow through smarter advertising strategies, data-driven decisions, and a strong focus on long-term profitability.
Learn more about us: https://www.headlinema.com/
✅The Role We’re looking for a Head of Amazon PPC & Client Services to lead advertising strategy, oversee key client relationships, and drive high standards across our client portfolio. Working directly with the CEO and COO, you’ll be the strategic go-to person for key clients and our internal PPC team. You’ll combine hands-on involvement in Amazon advertising with team leadership, shaping strategy, strengthening client partnerships, and improving how we deliver results.
✨ Why This Role? This is an opportunity to take the next step in your career and have a broader impact on the business. ▪️ For experienced Team Leads: Step into a broader leadership role with greater strategic ownership, direct client engagement, and influence across the team. ▪️ For established Heads of PPC and Retail Media Directors: Shape advertising strategy, strengthen agency operations, and build high-level client partnerships while working closely with the CEO and COO.
If you’re ready to move beyond day-to-day campaign management and take greater ownership of strategy, people, and business outcomes, this could be your next move.
🎯 What You Will Own
🤝 Client Relationships & Escalations ▪️ Take senior ownership of key client relationships and act as the main escalation point for complex or high-impact situations. ▪️ Support Team Leads in navigating strategic trade-offs between growth, profitability, and market defence. ▪️ Lead critical client conversations to resolve challenges, align expectations, and strengthen long-term partnerships.
📊 Advertising Strategy & Best Practices ▪️ Own and continuously improve Headline’s Amazon advertising strategy across PPC and DSP, covering profitability, ranking, growth, and market defence. ▪️ Define strategic principles for campaign structure, experimentation, and budget allocation. ▪️ Turn data and performance insights into repeatable approaches, moving the team from reactive optimisation to structured, proactive decision-making.
👥 Team & Quality Leadership ▪️ Lead and develop 3 Team Leads, strengthening their strategic thinking and decision-making. ▪️ Set and maintain high standards for advertising strategy and execution across client accounts. ▪️ Challenge weak or misaligned strategies and drive consistent quality across the team.
✅ Who This Role Is For You could be a great fit if you: ▪️ Have 4+ years of experience in Amazon advertising or marketplace management. ▪️ Have experience with AMC and Amazon PPC/DSP integration. ▪️ Bring proven people-management experience, ideally leading team leads. ▪️ Have managed substantial advertising budgets and complex client accounts. ▪️ Are confident working directly with founders and senior stakeholders. ▪️ Enjoy developing people, building strong processes, and setting strategic standards, not just optimising campaigns. ▪️ Think beyond ACOS, balancing profitability, growth, and market share. ▪️ Want meaningful ownership, the autonomy to make decisions, and the opportunity to shape how an agency operates and grows.
This role is best suited to someone who enjoys being hands-on while leading at a strategic level, rather than working in a purely advisory capacity or within a highly corporate environment.
💰 Compensation & Growth Opportunities We believe compensation should reflect the value you bring and the impact you make as the business grows. ▪️ Compensation structure: A base salary plus a performance-based component, typically linked to a percentage of managed billable revenue. ▪️ Long-term opportunity: The opportunity to grow with Headline and potentially become a long-term partner
