A. Partner Management & Retention
Build and execute account management and retention strategies for publishers, media buyers, and network partners by tier (Performance/Area/Size).
Develop a detailed Account Plan for each partner, covering supporting GEOs/offers insights, marketing materials, planned lead volume, AR, payout, lead quality, and growth targets.
Forecast traffic, revenue, commission budgets, and incentives for each publisher tier.
Maintain close relationships with top partners, ensuring a retention rate of over 90% (need to check by data).
Implement loyalty, reactivation, and incentive programs to boost performance and engagement.
B. Deal & Support Policy Management
Develop and continuously optimize the overall Deal Policy Framework for the AM department, including:
Payout Structure: levels, duration and adjustment conditions.
Approve Rate Commitment: guidelines that AMs can commit to publishers.
Landing Page & Policy: usage rules for LPs, A/B tests, creatives, and traffic sources.
Promotion & Incentive Schemes: exclusive offers, volume-based bonuses, and lead-push incentives.
Testing Budget: controlled budget allocation for testing campaigns or onboarding new potential publishers.
Supervise all deals proposed by AM Managers, ensuring compliance with approval processes and framework limits.
Evaluate offer performance (ROI, AR, lead quality) and adjust policies on a weekly/monthly cycle.
Prevent over-commitment risks (e.g., excessive payout or AR promises) that could impact the P&L.
C. Performance Optimization
Oversee end-to-end performance (Lead → AR → DR → ROI) across publisher tiers, GEOs, and verticals.
Collaborate with Product, Data, and Ops teams to analyze offer performance, identify bottlenecks, and propose optimization actions.
Maximize ROI for both publishers and advertisers through payout efficiency, conversion optimization, and balanced compensation strategies.
Build and maintain AM performance dashboards to track deal efficiency, lead volume, lead quality, AR, PO, and ROI.
D. Cross-functional Collaboration
Collaborate closely with the BD Director to ensure alignment between acquisition and retention efforts:
Receive partner handovers after onboarding approval; manage onboarding and activation.
Establish a two-way reporting mechanism (AM ↔ BD) to periodically review the partner portfolio, define development roadmaps, and reactivate dormant partners.
Contribute to the Partner Tiering Framework, classifying partners based on value and growth potential.
Provide market insights from active network operations (GEO performance, vertical trends, publisher feedback) to support BD in deal negotiations and GEO expansion.
Work with Product & Operations teams to jointly address issues and optimize offers based on feedback related to sales performance, lead quality, DR, and LP insights.
Coordinate with Finance: ensure accurate payout and compliance within allocated budget limits.
E. Team Leadership
Support recruitment, training, and development of AM Managers based on skill level and performance.
Establish competency frameworks, career paths, and KPIs for each AM role.
Manage operational costs and payout efficiency to maximize departmental profitability.
3. Reporting Structure
Direct report: Affiliate Managing Director (Affiliate MD)
Cross-functional collaboration: BD Director, Product, Operations, Finance
