Facebook Retargeting / Remarketing Manager (iGaming)
- Джерело:
- djinni.co
Що робити
- Develop and implement Facebook / Instagram retargeting strategies for iGaming products.
- Launch, manage, and optimize Meta Ads retargeting campaigns.
- Work with custom audiences based on website visitors, registrations, FTDs, depositors, and inactive users.
- Set up and manage Meta Pixel, Facebook Conversions API (CAPI), and custom conversion events.
- Build audience segmentation strategies based on user behavior and activity.
Що очікуємо
- 2+ years of hands-on experience with Facebook / Meta Ads.
- Practical experience launching and optimizing retargeting campaigns.
- Previous experience in iGaming (Casino / Betting).
- Strong understanding of Meta Pixel, CAPI, Custom Audiences, and Lookalike Audiences.
- Experience working with large audience databases and user segmentation.
Що пропонуємо
- Competitive compensation based on experience.
- Opportunity to work with established iGaming products.
- Remote work.
- Professional growth and collaboration with an experienced Media Buying team.
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